Skip to main content
AI / Machine Learning

SEO & AI Discoverability: Being Found by Search Engines and Answer Engines

12 Modules
Chapter 12: Chapter 10: Assessment100%

Chapter 10: Assessment

Duration: 15 minutes Passing Score: 80% (12/15 correct)

Multiple Choice Questions

Eligibility and Rendering (5 questions)

1. According to Google, what must a page satisfy to be shown as a supporting link in AI Overviews or AI Mode?

  • A) Include FAQPage structured data
  • B) Be indexed and eligible to be shown with a snippet in Google Search ✓
  • C) Provide an llms.txt file
  • D) Be under 2,000 words

2. Your single-page app works in the browser, but curl -I https://site.com/pricing returns 404. What is the most likely cause?

  • A) The page is too slow
  • B) The static host serves its not-found page and JavaScript redirects to the app ✓
  • C) Google has penalised the site
  • D) The page lacks structured data

3. Which crawler is documented to render JavaScript before indexing?

  • A) Googlebot ✓
  • B) GPTBot
  • C) CCBot
  • D) None of them

4. A page's raw HTML contains only <div id="root"></div>. What does a crawler that doesn't run JavaScript index?

  • A) The full page, from the sitemap
  • B) The title and an empty body ✓
  • C) The JSON-LD the app adds after loading
  • D) A cached copy from Google

5. On GitHub Pages, /about/index.html exists. What does a request for /about return?

  • A) 404
  • B) 200 with the page
  • C) A 301 redirect to /about/ ✓
  • D) The site's homepage

Crawlers and robots.txt (4 questions)

6. You block GPTBot in robots.txt. What is the effect?

  • A) Your site disappears from ChatGPT search
  • B) OpenAI stops using your pages for model training; ChatGPT search (OAI-SearchBot) is unaffected ✓
  • C) Google stops indexing the site
  • D) Nothing; GPTBot ignores robots.txt

7. Blocking Google-Extended will…

  • A) Remove the site from Google Search
  • B) Remove the site from AI Overviews
  • C) Control use of the content for Gemini training and grounding, without affecting Google Search ✓
  • D) Block all Google crawlers

8. Why should robots.txt not disallow /*.json$ on a single-page app?

  • A) JSON files are too small to matter
  • B) Google needs the data files to render pages that load them ✓
  • C) robots.txt does not support wildcards
  • D) It would block the sitemap

9. Which user agent may not follow robots.txt, according to its operator?

  • A) OAI-SearchBot
  • B) ChatGPT-User ✓
  • C) ClaudeBot
  • D) Googlebot

Structured Data and Content (4 questions)

10. Which structured data is a spam risk?

  • A) BreadcrumbList matching the visible breadcrumbs
  • B) An organisation's AggregateRating of itself from one review ✓
  • C) A Course with isAccessibleForFree: true for a free course
  • D) A WebSite node with @id

11. What is the purpose of @id in a JSON-LD graph?

  • A) It sets the page's canonical URL
  • B) It gives an entity a stable identifier so other nodes and pages can reference it ✓
  • C) It is required for rich results
  • D) It hides the node from crawlers

12. Which section opening is most extractable?

  • A) "There are many things to consider, and over time we've found…"
  • B) "The residential programme runs for one to three days at our venue in the Lake District, Cumbria." ✓
  • C) "Read on to find out more about our exciting offer!"
  • D) "As mentioned above, it depends."

13. Google's guide for generative AI features says you do NOT need to…

  • A) Make content crawlable
  • B) Provide a good page experience
  • C) Create AI text files, special markup or Markdown copies of pages ✓
  • D) Meet Search technical requirements

Measurement (2 questions)

14. Where can you see the HTML Google rendered for one of your pages?

  • A) robots.txt tester
  • B) Search Console URL Inspection ✓
  • C) The sitemap
  • D) Bing Webmaster Tools

15. A sitemap is built in CI from a shallow git clone. What should happen to <lastmod>?

  • A) Set every page to today's date
  • B) Omit it rather than publish dates that don't reflect real changes ✓
  • C) Use the build server's file timestamps
  • D) Use a random recent date

Practical Task (optional, ungraded)

Repeat Exercise 1 ("What does a crawler see?") against a site you don't own, such as a competitor or a charity you support. Write three sentences: the most serious problem, its impact on AI visibility, and the fix.

Answer key

1-B, 2-B, 3-A, 4-B, 5-C, 6-B, 7-C, 8-B, 9-B, 10-B, 11-B, 12-B, 13-C, 14-B, 15-B

Back: Resources · Module overview

A DreamLab AI Self-Guided Workshop | Last Updated: October 2026